Hello Crunchies,

And the madness ensues. Technically fashion week is supposed to start Friday, but some presentations are starting today. Before I embark on batting my eyelashes and unbuttoning my shirt in attempt to get into the shows, I should probably clarify what fashion week is.

For each season of the year, there is fashion week -- one for Spring/Summer, one for Fall/Winter and one for Couture Although the term "fashion week" can be misleading, there are actually multiple weeks per "fashion week" that happen one after the other -- the main ones being New York, London, Paris, and Milan. In between these "fashion weeks", there some designers have Cruise, Holiday, or Resort collections which do not debut at any of these fashion weeks (and men's collections are kind of all over the place). I'll be attending Spring Summer 2010 shows at Mercedes-Benz New York fashion week.

So what's the point of a fashion week? Well, before the time of our beloved Li-Los and Gossip Girls, fashion week was created as a way for designers to gain press about their collections. Buyers were really the only people that actually gave a shit about going to them since everyone else was busy boozin' with flappers. Then came spandex and manorexia and wham-bam-boom!! Everyone wants a piece of the action. Back-to-back shows and interesting parties (both with a constant stream of toxic refreshments) attended by the most interesting people in the world creating an orgy of chaotic madness!

From what I understand, the majority pretend to hate fashion, own two Blackberries, and could kill a person with simply the roll of their eyes. So seeing as I piddle my panties at the mere mention of Alexander Wang, have a shitty Nokia, and changed three times this morning because I couldn't find a cute not-trying-too-hard outfit, here is what I have to say: Bring. It. On. Bitches.

Cheers,

Van